Before you say yes: a creator’s checklist for brand deals
Eight questions to ask before accepting a paid collab, from how much reaches your bank to how to disclose it under the ASCI guidelines.
For Creators
The blog
Notes on creator collabs.
Practical guides for Indian brands and creators: pricing a collab, writing a brief, getting paid on time, and staying on the right side of the rules.
For Brands
How to price an influencer collab in India: a fair way to set the fee
Follower count alone will not tell you what to pay. Six things that move the price of a creator collab, with a worked example.
For Brands
How to write an influencer campaign brief creators can actually follow
Most influencer campaigns go wrong in the brief, not the shoot. Here is what a one-screen brief needs, with a checklist to use before you publish.
Launching soon
Your next collab, with nothing hidden on either side.
Brands post a campaign in about ten minutes. Creators are set up in four steps.