Same campaign on both sides: Mamaearth in Mumbai, @girlgettingwings in Patna. Example data, real product flow.
One reel, 30–45 seconds, product in the first three seconds. Ten creator slots, ₹5,000–8,000 each. ₹80,000 is paid in and locked before a single invite goes out.
The campaign lands in her Discover feed at 92% match with three slots left. She proposes ₹6,000 and writes two lines on why she fits. No agency in between, no DM left on read.
Brief, deadline and deliverables on one screen. The launch code was missing from the caption, so the brand marks it on the file itself. Two revisions per deliverable, counted on both screens.
₹6,000 leaves the reserve the second the brand approves. Our 10% fee comes out, the rest goes straight to her bank, and the GST invoice writes itself.
Nearly every collab that goes bad goes bad over money that was promised but never held. So we hold it. Same ₹80,000 campaign, straight from the ledger.
If a collab turns into a fight, it becomes a dispute, not a WhatsApp argument. Our team reads the written brief and the thread, then decides release, refund or split. The decision is recorded against the campaign.
Brands post a campaign in about ten minutes. Creators are set up in four steps.
